This year marks the 44th International Consumer Rights Day. To thoroughly implement strategic deployments for boosting consumption and optimizing the consumer environment, the Xiamen Municipal Administration for Market Regulation and other departments held the "Worry-Free Consumption in Xiamen" theme event on March 15th at the Qiaopi Plaza on Zhongshan Road.

As the Vice Chairman unit of the Xiamen Medical Device Association, Xiamen NewSound Technology Co., Ltd. was invited to set up a dedicated consultation booth featuring SoundWear brand hearing aids. The team engaged directly with citizens to discuss everything related to hearing aid technology and ear health.

During the event, many citizens sought advice for their elders. We identified several common misunderstandings:

The "Amplifier" Trap: Many bought cheap online "amplifiers" that were too noisy to wear.

The "No-Fitting" Scam: Users were lured by "no-fitting required" claims, unaware that these devices can cause secondary damage to residual hearing.

So, how do you choose the right hearing aid? We have summarized three recommendations:

1.Prioritize "Professional Fitting": Hearing aids are Class II medical devices, not simple speakers. Just like getting glasses, you must undergo a hearing test, personalized tuning, and adaptive training.

2.Beware of "Low-Price Traps": Devices under 1,000 RMB are often analog amplifiers that cannot filter frequencies. Wearing unprescribed devices may lead to further hearing loss.

3. Check After-Sales Service: Hearing aids require ongoing maintenance and recalibration. Always choose providers that offer regular check-ups and free adjustments.

SoundWear AI: From "Hearing" to "Understanding"

Our confidence stems from technical innovation. At the event, we showcased our latest AI-powered products. Using Deep Neural Networks (DNN), SoundWear hearing aids precisely lock onto speech while filtering background noise in real-time. This isn't just amplification—it’s intelligent processing that helps users truly understand conversation.

The Event Ends, But Service Continues

On the afternoon of March 15th, our booth served over a hundred citizens. Many seniors realized their old devices were merely "fake" hearing aids after our experts explained the importance of scientific fitting.