On April 11, 2024, the 89th China International Medical Equipment Fair (CMEF)—a premier global event for the medical device industry—grandly opened at the National Exhibition and Convention Center in Shanghai. Nearly 5,000 brands from over 30 countries and regions gathered to showcase tens of thousands of innovative products.

On April 12, NewSound Technology hosted the "New Era of Chinese Hearing Aids & 'SoundWear' Solutions Showcase" at the main stage of the CMEF North Entrance Hall. Marking the 20th anniversary of its founding, NewSound celebrated this milestone by unveiling the "SoundWear" product solutions, injecting new vitality into China’s hearing aid industry. At the event, Mr. Yu Shihu, Chairman of NewSound Technology, provided a comprehensive introduction to the vision and core features of the "SoundWear" initiative. Furthermore, senior representatives from HiSilicon and iFLYTEK took the stage to share their professional insights into the future of the Chinese hearing aid sector.

With domestic chips, localization, and super-intelligence, the SoundWear solution is set to redefine Chinese hearing aids. As the latest innovation from NewSound Technology, the launch of this solution aims not only to meet the vast domestic market demand but also to showcase the power and breakthroughs of Chinese technological innovation.

As the aging population accelerates, China's hearing aid market is entering a period of explosive growth. However, the market has long been dominated by imported brands and foreign chips, with high prices and unsuitable designs becoming major pain points. In response to these challenges, NewSound Technology has aligned with the trends of "age-friendly adaptation" and "technological self-reliance." Leveraging 20 years of accumulated experience and profound expertise, the company has overcome numerous technical hurdles to successfully launch this high-performance, cost-effective "China-Core" product solution—specifically designed for the "Chinese Ear"—on the occasion of its 20th anniversary.

Mr. Yu Shihu, Chairman of Xiamen NewSound Technology Co., Ltd.

Regarding the chipset, the SoundWear solution was meticulously engineered to feature HiSilicon’s dedicated hearing aid SoC, chosen for its high performance and low power consumption. HiSilicon has rigorously refined both the chip and its audiology algorithms to ensure users can not only hear sounds but perceive them with crystal clarity.

The chip supports up to 64-channel WDRC (Wide Dynamic Range Compression) and utilizes adaptive feedback cancellation to facilitate a high gain of 60dB. It equips hearing aids with exceptional ENR (Electronic Noise Reduction) and local adaptive scene recognition, while seamlessly integrating Bluetooth functionality. The next-generation hearing aid chip solution is expected to reduce power consumption by 20%, feature a 40% increase in integration for a more compact size, and provide NearLink connectivity capabilities.

Mr. Lu Yang, General Manager of Mobile and Wearable Products at HiSilicon

Addressing the drawback that top-tier hearing aids are predominantly imported and originally developed for English speakers—making them difficult to fully adapt to the "Chinese Ear"—the SoundWear solution meticulously examines the numerous acoustic differences between the Chinese and English languages.

Based on the uniqueness of the Chinese language in terms of phonetic structure, articulation mechanisms, and auditory perception, the solution integrates deep multidimensional optimizations for Mandarin. This has led to the successful development of hearing aids that are more compatible with the linguistic characteristics of the Chinese language and better aligned with the speech habits of Chinese users.

Mr. Yu Shihu, Chairman of Xiamen NewSound Technology Co., Ltd.

Furthermore, the SoundWear solution integrates hearing aids with Bluetooth and AI learning to provide users with a more convenient and personalized auditory experience.

Through Bluetooth connectivity, users can adjust volume and switch modes via smartphones and other devices, tailoring the device to their specific needs. With the help of AI learning, the hearing aid can self-optimize based on the user's hearing condition and listening habits, evolving into a personal, "smart companion" that truly understands the user's private world.

Mr. Cui Rongtao, GM of Smart Medical Hardware, iFLYTEK Health

Based on the present while eyeing the future, the SoundWear solution holds vast potential. By prioritizing select "China-Cores" over a blind pursuit of foreign chips, the solution secures greater autonomy in developing differentiated core technologies.

At the same time, it upholds the brand philosophy of creating professional hearing aids that are "affordable and high-performing for everyone." Targeting the mid-range market where domestic demand is most concentrated, SoundWear provides Chinese users with a significantly more cost-effective choice.

Cultivating the field tirelessly for 20 years, NewSound Technology has never ceased its pursuit of excellence. The year 2024 marks not only the 20th anniversary of NewSound's founding but also the 32nd year in the hearing aid industry for its founder, Mr. Yu Shihu. These decades of dedication reflect NewSound's profound insight into the industry, as well as its deep professional experience and technical prowess. Standing at this new starting point, NewSound remains committed to its original mission—"Help People Hear Better"—responding to societal expectations with even more exceptional products.

About NewSound Technology:

Founded in 2004, Xiamen NewSound Technology Co., Ltd. is a national-level "Little Giant" enterprise (specialized, refined, differential, and innovative) and a High-Tech Enterprise that integrates the R&D, production, and sales of hearing aids.

Its product portfolio covers a wide range of models, including professional custom-fit, ready-to-wear, Bluetooth-enabled, and APP-controlled smart hearing aids. Adhering to the brand philosophy of "Help People Hear Better," NewSound is dedicated to creating professional hearing aids that are "affordable and high-performing" for everyone.

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