Company Profile
SoundWear Technology (Xiamen) Co., Ltd.
Established in 2021 as a subsidiary of NewSound (with 20+ years of R&D expertise), SoundWear Technology specializes in AI-driven hearing solutions. Headquartered in Xiamen, the company bridges the gap between technology and accessibility through its "Online Remote Fitting + Offline In-Store" service model.
Key Highlights:
Product Range: Comprehensive portfolio of BTE and ITE hearing aids.
Innovation: In 2024, debuted the "China Core" solution at CMEF, featuring HiSilicon chips optimized specifically for Chinese acoustic characteristics.
Mission: To make quality hearing care affordable and accessible to all under the philosophy of "Endless Sound, Listen for Love."
SoundWear is committed to becoming China’s premier hearing aid brand, ensuring professional, high-tech care is within reach for everyone.
2004
Parent Company Established
110+
Users in 110+ Countries and Regions
90+
National Technical Patents
100 Million RMB
Annual sales exceeding 100 million RMB
Corporate Culture

Corporate Vision
Endless Sound, Listen for Love

Corporate Values
Affordability and Excellence: Bringing better hearing to every person
Corporate Responsibility

For nearly two decades, NewSound has balanced corporate excellence with a deep commitment to social responsibility. Guided by the vision to "Help People Hear Better," we actively drive public welfare through several key initiatives:
Regional Support: Over a decade of providing hearing aids and professional fitting services to those in need across Xinjiang.
International Aid: Donated 1.2 million RMB worth of rechargeable hearing aids to Mongolia as a representative of China’s national enterprise spirit.
Community Care: Partnered with the Shanghai Phoenix Assistance Project to resolve hearing challenges for elderly residents in local communities and nursing homes.
SoundWear continues to march forward, ensuring a brighter, more inclusive future for those with hearing

